Founded in 2000 by James Damschroder, the company operates as a digital advice platform or Institutional RoboAdvisory.

They developed Gsphere, a software platform.

[1] The company was issued patents in 2009 for its visual representation of a portfolio, and again in 2011 for Diversification Measurement and Analysis System.

[2][better source needed] Gravity Capital Partners (the investment management subsidiary and a Registered Investment Adviser) was founded in 2010 by James Damschroder and John Osland.

[4] Once a portfolio is plugged in, it allows advisers to holistically determine which asset classes clients are too invested in and which ones may broaden the portfolio.