An Investment advisory, is a service that recommends certain securities primed for appreciation, usually through direct management of clients' assets or by way of written publications.
[1] Advisory services usually explain their investment theses to their customers and propose assets (such as stocks) that they view will appreciate over time.
Advisers also may give advice about market trends or asset allocation or offer financial planning services.
[3] Advisors usually suggest various potential investment strategies designed to best meet clientele needs given their budget and preferences.
To reduce costs and provide scalable personalized investment advice, some platforms perform this assessment and subsequent advisory service through automated means.