[5] In 2013, Dan increased pay for all employees earning less than $100,000 by 20%,[6] as a response to the lapse of the Middle Class Tax Relief and Job Creation Act of 2012.

[8] Repeated pay increases resulted in "surprising" productivity jump from 30% to 40%, as did overall company profits.

[3][11] The change lost the company two long-standing employees due to the flat payment structure.

[13][14][15] Dan prevailed in the case in July 2016 and was awarded attorney's fees and other expenses incurred from the lawsuit.

[6] In 2020, the company was making $4 million per month in revenue but faced a drop of 55% in card processing fees as a result of the COVID-19 pandemic.

[22] Dan Price, who had pleaded not guilty to misdemeanor charges of assault and reckless driving in May 2022, resigned as Gravity's CEO on August 17.