Established in 1978, it has earned a reputation as "The longest running hot-air balloon event in Texas," attracting a crowd of over 100,000 spectators annually.

It originally started as a small regional event, but over the years, it has grown to become one of the largest and most prestigious balloon festivals in the United States.

[3] Each year, hot-air balloon pilots from around the world converge on the East Texas region for this exciting event.

[5] The event also includes a concert series and opportunities for spectators to interact with balloon pilots, providing a unique and educational experience for families and visitors of all ages.

The event’s strategic location near Longview and Kilgore allows for easy access, attracting both locals and visitors from across the United States.