There are also 25 other large rides at the park, as well as children's entertainment, amusement arcades, catering facilities, sweet shops and ice cream parlours.

In 1909 Charles B. Cochran applied to the local council to lease an area of sand dunes on the beach to develop an amusement park.

His application was successful and sand dunes south of Nelson's Gardens were let to Cochran on which he constructed an L. A. Thompson scenic railway to the designs of William Napier.

The following year, the Scenic Railway was clad in plaster sculpted to resemble mountainous terrain and decorated with lights, as was common for such rides at the time.

The Collinses installed a Figure 8 roller coaster and the prototype circular water chute, which had been designed by German showman Hugo Haase, both of which opened in 1929.

This was a company formed by brothers Albert and James Botton, who had operated various rides and attractions at travelling fairs and static parks around the south-east of England since 1942.

Albert Botton moved to Great Yarmouth to oversee day-to-day operations of the park and a policy of annual improvement commenced.

Pleasure & Leisure Corporation PLC were one of two applicants to reach the final stage in bidding for the large casino licence which was granted to Great Yarmouth Borough Council in 2007.

The proposal for a complex called 'The Edge', to comprise a cinema, bowling alley, Premier Inn hotel and Beefeater restaurant, to be built on land south of the Pleasure Beach site, was accepted.