Financial constraints at ERT limited the amount of promotion for the year's entry, with Alkaios producing his own music video for the song and traveling to Turkey, Belgium and Portugal.

[3][4] Although its selection techniques have varied over the decades, the most common has been a national final in which various acts compete against each other with pre-selected songs, voted on by a jury, televoters, or both.

A departure from this method was a reality television talent competition format inspired by the Idol series that ran for many months in 2004, ultimately being scrapped.

The competition took place on 12 March 2010 at the Alpha TV Studio in Athens, hosted by Rika Vaggiani and Jenny Balatsinou and artistically headed by Fokas Evangelinos.

[8] After requesting proposals from record labels, ten artists, mostly newcomers to the Greek music scene, were selected by ERT to participate in the national final.

[16][17] In response to concerns about potential further leaks of the remaining seven competing entries, ERT decided to make them available on its website early, on 26 February 2010.

[18] Their accompanying music videos were presented on 5 March 2010 during a special program hosted by Dimitra Agkriotou and Despina Fagkra, which was televised on NET and ERT World.

Disqualified entrant Katerine Avgoustakis was also present at the show, performing a piano ballad version of "Treat Me Like Lady" and "Enjoy the Day".

[27][28] Alkaios also embarked on a promotional tour for the entry, first visiting Turkey where he met with Ecumenical Patriarch Bartholomew I of Constantinople in Istanbul followed by appearances on local television shows.

[30] The Eurovision Song Contest 2010 took place at Telenor Arena in Oslo, Norway, and consisted of two semi-finals held on 25 and 27 May, respectively, and the final on 29 May 2010.

Once all the competing songs for the 2010 contest had been released, the running order for the semi-finals was revealed, with Greece set to perform 13th, following Albania and preceding Portugal.

[44][45] The tables below visualise a complete breakdown of points awarded to Greece in both the first semi-final and the final of the Eurovision Song Contest 2010, as well as by the country on both occasions.