Greenwich Pizza started in 1971 as a small store at Greenhills Shopping Center in San Juan, Rizal (now part of Metro Manila).

The name "Greenwich" is in tribute to its founder Cressida Tueres's first customers, which were students from the private school La Salle Green Hills that has green as its school color.

[1] In 1994, Jollibee Foods Corporation acquired 80% of Greenwich shares.

[2] Then, in 2006, Jollibee bought out the remaining shares of its partners in Greenwich for ₱384 million, giving rise to a new company known as the Greenwich Pizza Corporation.

[4] Greenwich Pizza later became a brand managed by Fresh N' Famous Foods, a subsidiary of Jollibee Foods Corporation.