Greg Philo (30 June 1947 - 23 May 2024) was an English sociologist, communications researcher, activist and author who was the Professor of Communications and Social Change in Sociology at The University of Glasgow and director and founding member of The Glasgow Media Group (GUMG).
[1] The original goal of the GUMG project was to "record and analyse the daily news bulletins across the three main channels, empirically demonstrating the extent of bias and distortion in the reporting of economic and industrial news."
Philo later became the leading spokesperson for the group in 1990 and started to develop the groups content analysis methods, further assisting in the sociological media research of subjects such as: The Falklands War and Media Power in The UK.
The research was published as Bad News which stated that TV in the UK was not politically neutral, but rather reflected powerful groups in society.
[2] The book was badly received by large news organisations such as The BBC, with many groups condemning it as a purely Marxist work.