On her blog, as well as her podcast Lingthusiasm (which she cohosts with Lauren Gawne) she offers linguistic analysis of online communication such as internet memes, emoji and instant messaging.

[3] She was a resident writer on linguistics at feminist website The Toast, where in 2014 she wrote an article analyzing the grammar of the doge meme.

[4] This article received coverage on BBC Radio 4, where McCulloch was interviewed on the subject by Evan Davis.

[12] She has worked with YouTube presenters: she collaborated with Tom Scott on the "Language Files" videos on his channel,[13] and was one of the producers on the linguistics series for Crash Course.

[15] McCulloch was featured in the xkcd webcomic on 4 November 2020, commenting on the etymology, going back to Indo-European roots, for words meaning 'bear'.