Greycroft LP is an American venture capital firm.

It manages over $2 billion in capital with investments in companies such as Bird, Bumble, HuffPost, Goop, Scopely, The RealReal, and Venmo.

[1][2][3] Greycroft was founded in 2006 by Alan Patricof, Dana Settle, and Ian Sigalow.

[4] The firm is headquartered in New York City, Los Angeles, and the San Francisco Bay Area.

[5] Greycroft was co-founded in 2006 by venture capitalist Alan Patricof,[6] who previously founded Apax Partners, a European private equity group with $50 billion under management.