Groovy Girls

Each soft body doll had different skin tones, hair types, and facial features, reflecting the ethnic landscape of the world.

The brand's lifestyle aspects were fashion, friendship, and self-expression and were intended to represent a wholesome alternative to dolls such as Bratz, Flavas, My Scene, and Barbies.

Groovy Girls were initially sold in specialty toy stores such as Zany Brainy and Noodle Kidoodle.

Following the economic crisis of 2008, they were pulled from Target's shelves and began to only be sold at specialty stores and online from then on out.

Christmas Easter Valentine's Day Halloween These dolls came with codes to unlock special items online.

Groovy Girls Sleepover Club was a series of short, chapter books for early readers starring the main 6 Groovy Girls, who were Gwen, Reese, O'Ryan, Oki, Vanessa, and Yvette.

Burger King offered miniaturized plastic as well as plush versions of Groovy Girls in its global Kids Meal program, which ran from February 12, 2007 to March 18, 2007.

[6] An online community called Camp Groovy Girls launched in September, soon after the dolls became available in stores.