They were discontinued in the US in 2008, and worldwide in 2011, however, in November 2024 Mattel has released collector versions of the three main characters, meaning a possible return of the franchise.

"[5] My Scene were designed to appeal to the tween market and compete with the Bratz dolls from MGA Entertainment.

[4][6] The series originally consisted of three female characters with diverse ethnicities and personalities; Mattel added more dolls over time.

Mattel added more dolls to the series, starting with Nolee and three male characters, Bryant, River, and Hudson, in the year of 2003.

There are seven characters in the My Scene series (Kennedy, Madison, Chelsea, Delancey, Nia, Hudson, and River), six discontinued characters (Barbie, Nolee, Kenzie, Bryant, Ellis, and Sutton) and four special edition dolls (Lindsay, Jai, Tyson and Ryan).

Beginning with the "Swappin' Styles" line of 2006, Mattel produced two more new face molds for female dolls—one with a half-open smile and the other, a closed smirk.

The suit further accused Mattel of "engaging in acts of unfair competition and intellectual property infringement intended to damage its market share, confuse consumers and trade on the company's goodwill.

[10] In a 2011 retrial, however, MGA toy makers claimed that in producing the My Scene dolls, Mattel had stolen their trade secrets and violated antitrust laws, and sought $1 billion in damages.

Starting in the year of 2003 with the "Hanging Out" line, Mattel began packaging My Scene dolls with DVDs that contained short video clips, music, and activities.

The plot involves Madison who is the manager of a band called Urban Desire, which is made up of the four male characters.

After all the characters arrive in Jamaica, Barbie feels left out as her boyfriend, the lead guitarist, begins spending more time with Madison.

It was released to DVD on August 30, 2005 by Buena Vista Home Entertainment under the Miramax Family label, and later premiered on Nickelodeon on October 23, 2005.

The plot involves the My Scene girls pretending to be extras in a spy action movie being filmed in New York City, in order to see it up close.

She begins spending less and less time with her friends and develops a crush on the leading actor, Ryan Ridley.

The following is the list of episodes (in English and Spanish) in published order (according to timeline): The official My Scene website was launched in 2002 which included games, webisodes, character bios and videos.