[6] Its creators, Jared Hecht and Steve Martocci intended the app to replace email chains as a method of communication.
An individual who is part of an active group has the ability to turn off notifications for the app; users will still receive the message, but will not be notified about it.
Some of the features of the app include the ability to share photos, videos, locations, create events, and emojis from various packs.
[16] Research may suggest that students who use GroupMe and other social platforms to facilitate discussion in an environment where they already interact, encourages rhetorical thinking and overall engagement.
Researchers have found alternatives for literacy learning as a "legitimate academic genre", given a student population that communicates in a variety of modes.
Research around GroupMe furthers the argument that computer-mediated communication is a valuable space for learning in an increasingly globalized society.