According to the Groupe SEB website, they have faced considerable competition from low-price Chinese competitors, but have managed to maintain a constant sales level.

Weakness in the European markets is expected to be balanced out by further growth in North America and Asia.

Groupe SEB has faced criticism for its continued presence in the Russian market following Russia's invasion of Ukraine.

Despite publicly promising to suspend new investments and "sharply" reduce activities in Russia, the company has been accused of not significantly scaling back its operations.

Reports indicate continued active recruitment of employees, including for head office positions, with incentives such as European business trips and potential future relocation, raising questions about the sincerity of Groupe SEB's commitment to reducing its presence in Russia.