Grove Collaborative is a benefit corporation headquartered in San Francisco, with an additional office in Portland, Maine.

[10] In April 2021, Grove began a brick-and-mortar partnership with nationwide retailer Target Corporation, which carries some of its products.

[7][13] In December 2021, Grove Collaborative merged with a special-purpose acquisition company backed by Sir Richard Branson’s Virgin Group.

[16] In February 2022, former Burt's Bees executive John Replogle was appointed chairman of Grove Collaborative’s board of directors.

[16] In July 2022, retailers Kohl’s, Meijer and Giant Eagle began carrying products from Grove Co.’s cleaning line.