The goal is to regularly conduct experiments, which can include A/B testing, that will lead to improving the customer journey, and replicate and scale the ideas that work and modify or abandon the ones that do not, before investing a lot of resources.
It started in relation to early-stage startups that need rapid growth within a short time on tight budgets, and also reached bigger corporate companies.
A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business.
Those who specialise in growth hacking use various types of marketing and product iterations to rapidly test persuasive copy, email marketing, search engine optimization and viral strategies, among other tools and techniques, with a goal of increasing conversion rates and achieving rapid growth of the user base.
On the other hand, not all marketers have all the data and technical skills required by a growth hacker, therefore a separate name for this field is applicable.
[7] To combat this lack of money and experience, growth hackers approach marketing with a focus on innovation, scalability, and user connectivity.
[19] Twitter, Facebook, Dropbox, Pinterest, YouTube, Groupon, Udemy, Instagram and Google are all companies that used and still use growth hacking techniques to build brands and improve profits.