The media group is made up of radio and television stations as well as newspapers and online news portals, which deliver journalistic and entertainment content.

In recent years, RBS has raised its voice on a variety of issues such as road safety, child protection and crack cocaine abuse prevention.

The campaign also featured five friendly monsters and her cubs: the Devil, the Bogeyman, the Witch, the Headless Mule and the Black Face Ox.

Led by Grupo RBS, it aims to bring forward discussion groups and the search for solutions to raise the level of primary education across Brazil, especially within the states of Rio Grande do Sul and Santa Catarina.

Education-related subjects will continue to be featured in RBS' media outlets while new institutional actions will promote more community-based engagement throughout the year.