[2]: 102 The following year, the journal The New Age became an advocate of guild socialism, although in the context of modern industry rather than the medieval setting favoured by Penty.
Guilds, unlike the existing trade unions, would not confine their demands to matters of wages and conditions but would seek to obtain control of industry for the workers whom they represented.
[2]: 110 The science fiction work of Olaf Stapledon suggested that a more "individualistic" form of guild socialism would be a natural outcome for a united humanity hundreds of years in the future.
[citation needed] Cole's ideas were also promoted by prominent anti-authoritarian intellectuals[4] such as the British logician Bertrand Russell, first through his 1918 essay Roads to Freedom.
[5][6] Other thinkers who incorporated Cole's writings on guild socialism include the economist Karl Polanyi,[7] R. H. Tawney,[8] A. R. Orage, and the American liberal reformer John Dewey.