In late nineteenth century, the majority of Gujarati magazines in Bombay (now Mumbai) were published by Parsi people.
With focus of catering Hindu people, the Gujarati weekly was launched.
The name Gujarati was suggested by poet Narmad to its editor Ichchharam Desai.
It published articles in simple, non-Sanskritized Gujarati language focusing on common people.
Manilal Dwivedi's essay Nari Pratishtha was also first serialized in Gujarati as well as several historical novels by Kanaiyalal Munshi.