Gustaf Ericssons Automobilfabrik

Together with his classmates from Chalmers University of Technology K. G. Karlsson and Erik L. Magnus, they had the expertise needed for the project.

After a few years Ericsson thought it was time to build a car.

Because of its size it was nicknamed Ormen Långe ('the Long Serpent', so called after the viking longship of the same name).

GEA imported, assembled and adopted cars for the Swedish market.

[1][2] Ericsson later designed the 1933 Volvo Venus Bilo, a very early example of streamlined cars.