The Jersey authorities had been attempting to encourage other companies to start a rival service to Condor, to maintain a competitive environment.

Following a berthing trial in Alderney harbourmaster Steve Shaw gave HD Ferries the go ahead subject to certain conditions.

HD Ferries ceased all services from 7 September 2008, after giving customers who had booked tickets 4 days notice.

HD Ferries said on 12 February 2009 that "there are currently no sailings scheduled for 2009" - although they advised customers to check for updates regularly on the company's website.

On 16 February 2009, HD Ferries officially announced that they would not be returning, leaving a parting blast at the Jersey authorities claiming a lack of support.