[1] The first HEMA opened in Amsterdam on 4 November 1926, set up by the owners of the luxury department store De Bijenkorf.

[citation needed] After World War II, the standard pricing model could not be sustained and was abandoned.

Locations carry a wide variety of goods, including clothing, food, bicycle equipment, gardening tools, and office supplies.

Flacks Group, an investment company based in Miami, Florida, and a consortium led by Amsterdam-based private equity firm Parcom Capital displayed the greatest interest in acquiring the chain.

[10] Under the leadership of its new ceo, Egas Reparaz, the company would focus more on its core markets of the Netherlands, Belgium, Luxembourg and France.