Up until that point, there had been only one instance of competition among genres in the cable industry, that of Ted Turner launching a rival to MTV, Cable Music Channel, which ended up being short-lived and Viacom using the channel space for an older-skewing counterpart to MTV, VH1.

[3] Programing included Caesar's Hour, in half-hour segments with Sid Caesar intros, The Steve Allen Show, also edited to a half-hour format with 1990 reflections taped by Allen, You Bet Your Life, The Jack Benny Program, the 1960–67 CBS network prime time version of Candid Camera, The Phil Silvers Show, and Car 54, Where Are You?.

[6] The name "Comedy Partners, Inc." appears on the end credits of all shows produced by the new channel.

In 2003, Viacom bought out Time Warner's half of the network, which had belonged to HBO, which operated The Comedy Channel.

Despite this, the "Comedy Partners, Inc." byline still appears on shows produced by the channel today, which is owned by Viacom successor Paramount Global.