Route of the road was the southern border of the German Colony Sarona in the north to the present to several houses Templars.
Houses closest to the street were built later, in proportion to the rest of the village houses, and they have the international style that most new ones were built in Tel Aviv in the 1930s before abandoning the colony.
Companies located in the towers include Israel Corp., Israel Chemicals and KPMG Tower East state Comptroller office is located.
Millennium Tower Restaurant is the home of chef Aviv Moshe.
These street offices are also located in the center of local government in Israel.