This was achieved by arranging exhibitions, lectures and courses, by coordinating purchasing and marketing opportunities, and by publishing design guides including Årets Korssting, the annual cross-stitch calendar.
[1] For over 70 years, the guild has provided access to cross-stitch kits and designs, many of which were created by the artists Gerda Bengtsson, Ida Winckler and Mads Stage.
[2] Thanks mainly to initiatives taken by Gertie Wandel who was active until she retired as president in 1978, the society developed into an effective organization with its own workshop, and a network of retail outlets and training facilities across Denmark.
The major contributors have been Gerda Bengtsson, Ida Wincklet and Edith Hansen who have all worked on the premises and presented training courses.
Others include Mogens Koch, Dagmar Starcke, Ann-Mari Kornerup, Naja Salto and Mads Stage, the weavers Gerda Henning, Vibeke Klint, Lis Ahlmann and Kim Naver, the textile printers Gudrun Stig Aagaard and Marie Gudme Leth, as well as the painter and ceramist Bjørn Wiinblad.