Owned by Flipps Media, Inc. and operated by its parent company Triller, Inc, TrillerTV is dedicated to combat sports-related programming (including boxing, kickboxing, mixed martial arts, professional wrestling, and submission grappling).

[8] In April 2020, a new monthly subscription option called FITE+ was launched, including access to live pay-per-view events and back catalogues of various combat sports promotions.

[12] In October 2020, FITE began adding coverage of soccer events, acquiring rights to CONMEBOL qualifiers for the 2022 FIFA World Cup.

[16] In January 2023, it was announced that the North American-based professional grappling promotion Fight 2 Win was leaving FloGrappling and had signed an exclusive two-year deal with FITE.

[5][24] In May 2024, Eric Winter (formerly of Rivals.com and UFC Fight Pass) was named President and Chief Operating Officer of TrillerTV, ahead of its parent company, Triller, going public on NASDAQ.