It was founded in 2023 by American chef, television personality, and burger scholar George Motz as an homage to the history of the hamburger in the United States.

Specializing in traditional smash burgers, French fries, sandwiches, and milk drinks including egg cream, the restaurant offers 11-stool counter service, booth and table seating, and take-out.

[5][7] Motz's goal was to recreate "what hamburgers used to taste like" by using historically accurate ingredients and cooking processes.

You don't need to know the history of burgers to be taken with its honest flavors, its modest size, its firm handshake of pickle and onion and good ol' American ground beef.

[1] Tammie Teclemariam of New York magazine's Grub Street pointed to the restaurant's hype on social media platforms such as TikTok, confirming that its burgers "live up to the hype: they deliver a concentrated beef flavor and bring a new level of crusty smash to the city.