Hard Sell is a British reality television series which began showing in October 2006 on BBC One, produced by BBC Bristol and presented by Mark Franks.

In the show two teams have to sell a collection of items for the greatest price possible.

Hard Sell sets two teams of two, against each other to out-sell each other in a race to make as much money as possible.

Each team is issued a suitcase which contains a number of items (of similar value) which they must sell various places of the city.

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