The Harley Owners Group (HOG) is a sponsored community marketing club, operated by Harley-Davidson for enthusiasts of that brand's motorcycles.

"[3] The Harley Owners Group was created in 1983 as a way to build longer-lasting and stronger relationships with Harley-Davidson's customers, by making ties between the company, its employees, and consumers.

[4] HOG members typically spend 30% more than other Harley owners, on such items as clothing and Harley-Davidson-sponsored events.

[5] Much of the intent of this branding effort is presenting Harley-Davidson as an American icon, with the focus on authenticity and pride in being American-made.

Membership benefits include free admission to the Harley-Davidson Museum, favorable insurance rates, motorcycle shipping, mileage and member year recognition, rallies and events, and camaraderie.

[7] Once a motorcycle owner is a member at the national level, he or she is then eligible to join one or as many local chapters as he or she wishes.