Harry Rosen stores offer several collections of fine menswear labels, including Armani, Brioni, Hugo Boss, Burberry, Canali, Dolce & Gabbana, Kiton and Ermenegildo Zegna.

[6] Under Rosen's direction, the company "spends more than any Canadian retailer on its employee training...on the nuances of designer fashion, including the art of 'clothesmanship' – that is, determining the right garment for a man's body shape".

During this time, Harry Rosen began signing exclusive deals with top designers in Europe and the United States to sell their menswear in Canada.

Harry Rosen then introduced the award-winning newspaper ad campaign featuring such celebrities as David Cronenberg, Norman Jewison, Christopher Plummer, Remy Shand, Rick Mercer and more in 1996.

With two issues a year, this men’s lifestyle magazine covers fashion advice and offers readers guidance in many areas of their life.

[5] In the fall of 2008, Harry Rosen unveiled an expansion of the Bloor Street flagship location in Toronto that represented the largest capital investment ever made by the company.