The company started in 1872, founded by Robert Hoppe under the name zum Auerhahn ("the Capercaillie"), in the Wernigerode district of Hasserode.

In 1896 the brewery became a stock company (Aktiengesellschaft, AG), and in the same year put out 25,000 hectoliters of beer.

The brand remained in existence when Wernigerode became part of East Germany after World War II, marketed predominantly in the Magdeburg district.

Since reunification, Hasseröder has become the most consumed beer in the new states of Germany.

Hasseröder ranks number 6 among Germany's best selling breweries.