HauteLook is a member-only shopping website offering flash-sales and limited-time sale events featuring women's and men's fashion, jewelry and accessories, beauty products, kid's clothing and toys, and home décor.

[1] HauteLook was launched in December 2007 in Los Angeles, California, by Adam Bernhard, a serial entrepreneur and former senior vice president at Joie clothing.

[2] Bernhard initially started the site as liquid8usa.com while he was working at Joie and noticed a market for off-price goods that were either in excess or leftover merchandise.

This marks the first time that a traditional retailer has acquired a company specializing in online private sales.

He remains as an advisor to HauteLook and President Terry Boyle continues to lead the business, though no other CEO will be chosen.