Previously, Great Wall Motor (GWM) mostly relies on pickup trucks and off-road-oriented SUVs.

Changes between the sub-brands are done in exterior styling, interior layout and materials, and marketed through different dealership networks.

[8] The Haval brand has been marketed in Australia, Argentina, Brazil, Bangladesh, Barbados, Bulgaria, New Zealand, Russia, South Africa, United Kingdom, Benin, Tunisia, Côte d'Ivoire, Chile, Paraguay, Ecuador, Egypt, Guatemala, Bolivia, Peru, Malaysia, Brunei, Saudi Arabia, México and the Philippines (since 2023), Zimbabwe, UAE, Pakistan, Iraq, Iran[9] and other countries.

A further 10 dealers are expected to join the fold by the beginning of 2018 and Haval has grown its number of dealerships to 68 as of February 2024.

[citation needed] In June 2019, Haval started producing the F7 and H9 in Russia at its plant in the Uzlovaya industrial park in the Tula region.