When You Dream) is a 2014 Turkish-language television commercial of Turkish Airlines produced by Mullenlowe Istanbul and directed by Bahadır Karataş.
They create a small airport in a field nearby using basic materials and wave at another cruising aircraft to get it to land there, without success.
The commercial was directed by Bahadır Karataş, and produced by Tuğrul Karadeniz, Ahmet Uygun and Emirhan Akıncı.
[7] A 2023 study concluded that the storyline of Hayal Edince had similarities with a commercial of Pristina International Airport released in 2013.
[11] Samantha Shankman of Skift commented that the commercial "whisks viewers back to their childhood when imagination was the only thing that stood between them and traveling the world".
[15] The commercial includes many postmodernist themes and emphasizes the "national mission" of the airline to serve the entirety of Turkey and "to win over the local people".