[2][3] The brand is known for their use of parabolic carbon fibre frame surfboard technology FutureFlex.

Haydenshapes Surfboards was founded in 1996 by Hayden Cox in Sydney, Australia.

[7] In 2006, Haydenshapes launched the newly invented and patented FutureFlex (formally known as FiberFlex, created by Hayden Cox[4]) a parabolic carbon fiber frame technology, a modern take on the traditional "wooden stringer" surfboard design.

In 2013, Haydenshapes opened a US manufacturing facility and office in El Segundo, California.

[7] Haydenshapes currently manufactures surfboards in Australia, USA, and Thailand.