Later, Fred Ryan purchased North County Ding Repair from John Smith along with the Ocean Pacific surfboard label.

[1] Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable "OP" logo.

[2] OP's designs showed the visual aesthetic of each era through the years, from the primary color stripes of the 1970s to the bright neon and geometric shapes of the 1980s.

In the summer of 2008, an ad campaign to celebrate their 35-year anniversary was launched, featuring celebrities such as actress Rumer Willis, reality show star Kristin Cavallari, singer Christina Milian, musician and fashion designer Pete Wentz of Fall Out Boy and Clandestine Industries, actor Wilmer Valderrama, actress and supermodel Josie Maran, and actor and singer Corbin Bleu.

Members of Team OP for Spring/Summer 2011 are Mark Salling, Chord Overstreet, Aly Michalka, Brenda Song, Katerina Graham, and Rob Kardashian.