Founded in 1970, Prince's range of products includes rackets, footwear, apparel, tennis balls, pickleball paddles, stringing machines, hats and bags.

Authentic Brands owned the intellectual property rights for the estates of Marilyn Monroe and Bob Marley, among other celebrities.

[4][3] By September 2012, the Waitt Company agreed to a 40-year license to operate the Prince brand.

After recovering from bankruptcy, in March 2014, Prince announced that it would move its headquarters from Bordentown, New Jersey to Atlanta.

Prince's CEO Mike Ballardie stated that Atlanta had a thriving tennis community with more people playing tennis than any other American city, which made it a great base for the company.