The long-term focus of the HSC was on reducing the social, financial and health sector costs of smoking, skin cancer, problem gambling, and obesity.
HSC communicated with the public using marketing tools such as sponsorship, advertising, partnerships and school-based activities.
HSC’s health promotion activities and campaigns included Slip, Slop, Slap and Wrap; Smoking Not Our Future; Auahi Kore; Face the Facts; Smokefree Schools; Choice Not Chance; Breakfast-eaters have it better; and Feeding our Families.
[1] HSC undertook and commissioned research to both inform and evaluate its health promotion activities and, in particular, the campaigns.
Research findings were published on the HSC website and included insights into health and lifestyles, sun exposure, and attitudes to smoking.