Under relaxed OFCOM requirements for local content on commercial radio, Heart East is permitted to share all programmes between ten licences located in the ITV Anglia broadcast region.

During the summer of 2010, Global merged the ten stations in the east of England to four - with Ten-17 closing and joining the Heart network as a result: Local programming was further cut to seven hours on weekdays, although localised news bulletins, bumpers (ex.

On 26 February 2019, following OFCOM's decision to relax local content obligations from commercial radio, Global announced it would merge the four Heart stations into one.

[2] As of June 2019, regional programming consists of a three-hour Drivetime show on weekdays, alongside localised opt-outs for news bulletins, traffic updates and advertising.

[4] As of 24 February 2025 all programming originates from Global's London headquarters, including Heart Drive, presented each weekday by JK and Kelly Brook.