Orion Media was a UK commercial radio group, founded in 2009 after a management buy-in, with backing from Lloyds Development Capital.

In May 2009, LDC and the buy-in team purchased BRMB, Mercia, Wyvern, Beacon in the West Midlands and Heart 106 in the East Midlands from Global Radio for a total price of £37.5 million, beating off competition from several other interested parties[1] These stations accounted for around three per cent of the total commercial radio audience at the time.

In January 2012, Orion Media announced that its four FM stations in the West Midlands region were to be renamed 'Free Radio' – replacing the individual names BRMB, Mercia, Wyvern and Beacon.

[5] On 24 May 2012, Orion Media announced it would relaunch its Gold West Midlands stations on AM frequencies and DAB as Free Radio 80s later in the year.

[6] The station, which aired networked programming from London with opt-outs for sports programming, switched to locally produced output playing 1980s music alongside news and information and live football commentaries on Monday 4 September 2012, ending a franchise agreement with Global Radio which allowed the station to carry Gold branding and output.