In 2006, GCap Media applied for a new FM licence covering Oxford and South Oxfordshire, with a service called Fox Gold.

[3] Following GCap's takeover in 2008, Fox FM was integrated with Global Radio's portfolio and rebranded Heart Oxfordshire on 23 March 2009.

[6] Like other stations in "The One Network", Fox FM used similar idents - ending with the tagline "More Music Variety" which was later continued by Heart.

Originally, its logo was a cartoon fox called "Freddy" whose nose and tail were poking out onto a radio dial which became highly recognisable in the Oxford area as it was distributed widely on car window stickers.

Andrew Baker, a fundraiser for John Radcliffe Oxford Children's Hospital in 2003 together with young singing star Zoe Mace in 2004.

Help An Oxfordshire Child pledged £40,000 to name the Fox FM Outpatients Department in Oxford's New Children's Hospital, which was completed in 2008.