The Heart Rhythm Society is an international non-profit organization that promotes education and advocacy for cardiac arrhythmia professionals and patients.
[5] The society's award-winning "Apples and Oranges" campaign uses a simple analogy to educate people about the difference between a heart attack and sudden cardiac arrest.
The campaign targets heart attack survivors, who are at the highest risk for sudden cardiac arrest, and stresses the importance of maintaining a healthy heart lifestyle and learning critical risk markers, especially their ejection fraction, which is the percentage of blood pumped out of the left ventricle with each heartbeat.
[8][9] The Heart Rhythm Society's government advocacy efforts center on operating as an intermediary between regulatory agencies and its members.
The society promotes programs to take action regarding legislation, creates and endorses clinical guidelines, and helps its members find funding opportunities from government agencies such as the National Institutes of Health.