[1][2] In November 2016, the organization re-branded as Heart & Stroke and introduced a new logo; the new branding is meant to signify a more "personal" approach to its marketing, with a wider targeting of younger demographics and immigrants.

[1] Heart and Stroke works with medical doctors and healthcare institutions to reduce mortality from cardiovascular events.

[2] They have collaborated with the Canadian Stoke Society and the Health Canada Laboratory Centre for Disease Control to create the Stroke System Coalition.

[6] "Jump Rope for Heart" is an elementary school-based fundraising initiative involving physical activities centered around skipping.

[10] Proceeds from Heart & Stroke's annual lottery goes toward supporting grants for research at teaching hospitals and universities across the province of Ontario.