Heartbeat Tour

I'm looking to push a few boundaries[3]The international part of the tour was announced in September 2011 and was due to begin late February in Auckland, New Zealand.

[10] Neil McCormick from The Telegraph gave the tour a 3/5 star review saying, "The only thing louder than her tonight is her audience, packed with mothers and daughters who seem to find something empowering in Jessie J's aggressively stomping approach to feminism, kicking cymbals with her black bovver boots and grabbing her crotch to deliver Do It Like a Dude, replete with uncensored Oedipal insults and bold declarations of equal-opportunity sexism.

Her other principal message to her admirers is that hoariest of pop empowerment clichés 'be yourself', which she expounds upon at some length in formulaic power ballad Who You Are.

Strapped into a skimpy purple bondage costume like a Primark Cleopatra, she turns in an exuberant, personality-plus performance that succeeds in temporarily distracting you from the awfulness of her material.

Not fancy in the slightest, the singer encompasses the knowledge that her powerful and kinky voice is enough to snare an audience and keep them pinned for as long as she wants.

Jessie J performing during the tour.