Jessie co-wrote the album and worked with producers such as DJ Camper and Kuk Harrell.

Following the release of Jessie J's previous album, Sweet Talker, she began to have difficulty with writing and creating new music.

[2] When talking about the singles, "Think About That" and "Not My Ex" with Jack White from the UK Charts Company, Jessie described them as "a new energy".

While talking about the acronyms of the album's title, Jessie said that "Those four words were what I kept coming back to, that everything I was writing about could fall into.

3.5 out of 5 stars, with Rachael Scarsbrook stating that "splitting an album into four chunks is a brave move for a popstar, in a genre when fans are a little more casual and expect everything to be delivered to them in one all consuming format.

feels like Jessie J almost fully rejecting her more mainstream appeal in order to put out a collection of tracks that mean a great deal to her on a more personal level.

On 20 September 2017 an extra date was added in London at the Shepherd's Bush Empire.