Heartland Media, LLC is an American media company that owns television stations in smaller markets in the United States, though as of 2023 it currently only owns stations based St. Joseph, Missouri and the Utica–Rome metropolitan area in New York.
1-rated stations, Big Four affiliates with strong local news operations targeting university towns and state capitols that are deeply ingrained in the fabric of their communities".
[4] Later that year, Heartland and MSouth Equity Partners also acquired NBC affiliate WTVA in Tupelo, Mississippi, from the Spain family, along with WTVA's shared services agreement with West Point-based Fox affiliate WLOV-TV (owned by Coastal Television).
The stations were sold to allow Nexstar to comply with FCC ownership rules as part of its acquisition of Media General, particularly in regards to national market coverage and rules forbidding duopolies in these markets, which are among the smallest in the United States.
[7] On October 1, 2019, Allen Media Broadcasting, a subsidiary of Entertainment Studios, announced that it would acquire 11 of USA TV's stations for $290 million.