It was started as a joke in 1996 by Ottawa, Canada, software developer "Natalie P", satirizing the stereotype that all assertive, strong women are "heartless bitches".

It was a repository of thousands of articles, primarily dealing with the expectations and stereotypes that society tries to enforce on men and women, the problems they cause, and how to overcome them.

Apart from admiring these qualities, Heartless Bitches International does not have a party line or rigid set of beliefs, preferring its members to be open-minded and to trust themselves enough to make their own judgments.

[7] It was one of the earliest websites catered specifically toward women at a time when the World Wide Web was largely a male domain.

Whether it is targeting women who are troubled to begin with, or acting in a manipulative, patronizing or obsequious fashion, these guys sabotage themselves and blame others for their misfortunes.Examples of Heartless Bitchiness in popular culture.