Her expertise and knowledge in reaching out to women working in strip clubs has been utilized throughout the world by organizations seeking to develop like-minded ministries.

[1] Their primary focus includes visiting local strip clubs in order to extend an invitation to attend church.

[citation needed] In 2007, Veitch began partnering with Annie Lobert of "Hookers for Jesus" on a joint media project entitled "Saving Sex City".

Directed by documentary filmmaker Bill Day, the film revealed the inside story of Veitch's life and her struggle to start a ministry for women in the sex industry.

The film primarily focuses on Veitch, along with the team of Christian women who join her to become JC's Girls, and Pastor Matt Brown of Sandals Church in Riverside, California.