In January 2006, JC's Girls went to Las Vegas to operate a booth at the AVN Adult Entertainment Expo that received much traffic and news coverage.

A Baptist minister from San Bernardino, California, criticized JC's Girls for not explicitly encouraging women in the sex industry to quit, and quoted Matthew 6:24, a Bible verse that states that a person cannot serve two masters.

"[2] Philip Sherwell of the Calgary Herald called the evangelism of JC's Girls "America's most unusual Christian outreach operation".

[9] Veitch and Brown started Matthew's House, an organization they founded as "a ministry to help people working in or addicted to the sex industry".

[9] JC's Girls received public attention in December 2005,[4] when UK newspaper The Daily Telegraph published an article about the organization's activities.

[5] The article prompted additional media coverage from other newspapers, television programs, and radio stations[4] both across the United States and internationally, including news outlets as far away as France and India.

[15] Veitch began dividing her time between managing JC's Girls, appearing in the media, and serving as a caregiver for her terminally-ill husband,[4] who had brain cancer.

[1]: 2 In January 2006,[4] JC's Girls went to Las Vegas to operate a booth at the AVN Adult Entertainment Expo[6]—the largest trade fair for pornography in the United States.

"[6] JC's Girls told thousands of male attendees about the gospel,[9] distributed more than 200 Bibles wrapped in T-shirts reading "Holy Hottie",[4] and gave out DVDs of a sermon by Brown about pornography addiction.

In an attempt to dispel accusations that the JC's Girls message might be motivated by jealousy, Veitch lost weight and became more physically fit.

"[1] Within the first few months of founding JC's Girls, Veitch, and Albee launched the organization's first official website, which initially received little traffic.

[17] By December 2005, the organization had received messages through its website from pornographic film actors and men with pornography addiction who said that JC's Girls had changed their lives.

"[6] Within a year of the organization's founding, Veitch, Albee, and Huerter were maintaining Myspace pages that they used to offer support, counsel, and advice.

[8] In 2008, Veitch told Brown that she believed that the JC's Girls ministry needed to move to Las Vegas, and he responded supportively.

The following month, pornographic film actor Sophia Lynn left the sex industry after becoming a Christian; she underwent more than a year of counselling with Veitch through JC's Girls.

Veitch had flown to Sioux Falls, South Dakota, to spend a weekend educating Celebrate Community Church about the sex industry.

[24] Carrie Prejean started volunteering with the San Diego chapter of JC's Girls in 2008 and became Miss California USA the following year.

In August 2010, Brown went to Warsaw, Ohio, to briefly join forces with Anny Donewald, a former stripper[11] and founder of Eve's Angels, an organization similar to JC's Girls.

[29] The strippers had been counter-protesting by dancing in bikinis in front of the church during Sunday services while Tommy George, the club's owner, played music from his car.

Brown and Donewald spoke at the church, urging them to stop protesting at the strip club and saying, "It's not our job to tell these women that it's time to get out of there ... Just love them.

[30] The peace accord received much publicity, but the church's members,[11] led by their pastor Bill Dunfee,[30] resumed picketing once Brown had returned to San Diego.

In March 2011, the chapter sent a delegation to Adultcon at the Los Angeles Convention Center, where Scher and Brown spoke with conference attendees and offered them prayer.

[11] That July, Veitch resigned from JC's Girls so she could spend more time with her family, handing the leadership of the organization to Scher and Brown.

[31] By 2013, the organization had established guidelines regulating the transition of women from the sex industry into participation in the evangelistic activities of JC's Girls.

[5] JC's Girls is less focused on seeking conversions than on communicating the message to women in the sex industry that Christians exist who are willing to non-judgmentally accept them.

[6] Initially, the organization focused on evangelizing to strippers and erotic dancers, but later began to engage with women in other areas of the sex industry, such as softcore pornographic models and call girls.

[27] Its volunteers often style themselves with eyelash extensions, stiletto heels, skinny jeans, skin-tight T-shirts,[34] and backcombed hair to convey the message that such things are, in their view, not sinful.

Veitch responded to this criticism with the assertion that "it is not a sin to be attractive or dress cute," and that the photographs were intended to persuade women in the sex industry to dismiss the idea that Christianity is about "being locked up in a house with a Bible.

[43][a] In 2006, a Baptist minister from San Bernardino, California, criticized JC's Girls for not explicitly encouraging women in the sex industry to quit.

[3] A journalist for UK newspaper The Observer compared JC's Girls to XXXchurch.com, writing in 2006 that both of "these ministries are in some way reforming the church as well as their would-be followers.