[1] The Heidelberg Project is in part a political protest, as Tyree Guyton's childhood neighborhood began to deteriorate after the 1967 riots.
Guyton described coming back to Heidelberg Street after serving in the Army; he was astonished to see that the surrounding neighborhood looked as if "a bomb went off".
It was a constantly evolving work that transformed an inner-city neighborhood where people were afraid to walk, even in daytime, into one in which neighbors took pride and where visitors were many and welcomed.
Their main goal was to develop the Heidelberg Project into the city's first indoor and outdoor museum, complete with an artists' colony, creative art center, community garden, amphitheater, and more.
[11] The Heidelberg Project is recognized around the world as a demonstration of the power of creativity in creating hope and a bright vision for the future.
The Heidelberg Project hopes to offer a new approach to the growing problems of urban sprawl and decay facing many American and other international "Shrinking cities".
The 20th Anniversary of the Heidelberg Project was celebrated on August 26, 2006, with a community festival, an event that ended a year of special attention.
[16] Musician Alex Winston filmed the video for her song "Choice Notes" at the Heidelberg Project.
[18] During this period the digital transformation firm Isobar announced plans to utilize drones to capture images of the Heidelberg Project in order to create a virtual reality experience.
[19] In 2018, Isobar released the Heidelberg Project app for Apple iPhone and Android mobile devices.